There is no question that we have amazing clients.  Each lady is unique in her own way and every one of them has a story to tell.  Sometimes these stories translate into products we bring in or events that we present.  There are always anecdotes that stand out and give us one of those “A-Ha” moments.

Recently, a client came into the store and purchased several bras and panties.  While at the register she mentioned that part of the reason she was spoiling herself was that she had recently taken part in an online presentation focussed on women. The moderator made the point of noting that we as women put everyone else’s needs before our own.  Whether that means our careers, our spouse, our children or our extended family; whatever is left over, is for us. 

She specifically mentioned something we have all done in the past:  we purchase the nicest clothing we can afford, pair them with the perfect shoe, only to wear our old, ill fitting lingerie underneath because we just don’t want to spend more money on ourselves.

In truth, the most important garment you put on every day is your bra.  You can spend all the money in the world on beautiful clothes but if your bra is letting you down, those clothes will never give you the look you are trying to achieve.  Good lingerie is an investment that will give you an immediate return.  Who among us doesn’t want to look and feel more confident with better posture?  A good bra can also help you look ten pounds slimmer.

Bra fitting is an art form best done in a Lingerie shop by Qualified Fitters versus a big box store in your local Mall, as we carry a larger range of sizes and styles that will compliment every piece of your wardrobe. Our ultimate goal is to make you look and feel your best.

Life is too short:  eat the cake, buy the dress and wear a properly fitted bra!!